About
Main bio
I spend my days designing for sellers, shippers, and gig workers. People who open my screens mid-shift, mid-dispute, or mid-delivery. They are not browsing. They are trying to save an order, trace an invoice, or reach a customer in the next ten minutes. My job is to make the product the calmest thing in their day.
I've shipped a three-product MVP alone in four weeks, and I've rebuilt a platform that 100K sellers log into every day. I've designed inside brand systems I wasn't allowed to touch, and I've built systems from zero, 80+ components with tokens and React snippets served from a CDN. For the past year I've also run an AI pipeline in my daily work, Figma MCP, custom Claude skills, n8n agents, and it cut our design-to-dev cycle by about 40%. The constant through all of it is fairly boring: ask better questions, show the evidence, ship.
Right now I'm at NimbusPost leading design for checkout, mobile, and the seller experience, which currently means rebuilding the entire seller panel from scratch. Before that I designed the launch MVP for Pronto, a ten-minute home services startup that went on to raise from Bain Capital Ventures and General Catalyst. Designing for workers with varying literacy levels taught me more about UX than any course I've taken, and I mean that without irony.
it's me
What dive into my work
Starting with why, not what
Before jumping into wireframes, I want to understand what problem we're actually solving. Sometimes the thing people ask for isn't the thing they need. My favorite projects start with good questions and end with solutions that feel obvious in hindsight.
think first, draw later.
no perfect world here!
Designing for real constraints
Perfect conditions don't exist. Budgets are tight, timelines are aggressive, legacy systems are messy, and sometimes you just can't talk to users directly. I'm comfortable making smart decisions with imperfect information and finding creative solutions within real limitations.
Collaboration over hero design
The best work happens when designers, engineers, and product folks are actually talking to each other—not throwing things over the wall. I genuinely enjoy the back-and-forth of figuring out what's possible, what's practical, and what's going to create the most value.
we, not me.
details build trust.
Making the invisible visible
Some of the most impactful design work isn't flashy—it's the progress indicator that keeps people oriented, the auto-save that prevents panic, the validation message that actually helps instead of just saying 'error.' These details build trust.
What dive into my work
Timeline
NimbusPost
Leading design across checkout, mobile, and the seller experience for a logistics platform with 100K+ sellers. Shipped India's only pay-per-prefill checkout, 600K checkouts in 90 days. Cut freight disputes 92%. Now rebuilding the entire seller panel from scratch, with an AI pipeline doing the routine work.
Jun 2025 - Current
Pronto
Designed the launch MVP alone in four weeks. Consumer app, worker app, ops dashboard. The worker platform went pictogram-first and voice-first because the people running it had varying literacy levels. Launch scaled to 1,000 to 2,000 daily orders. Pronto is now valued around $200M.
Apr 2025 - May 2025
Infinite Locus
Design strategy for clients including Royal Enfield Motorsports, where we extended one of India's most protected brand systems into a motion-led experience without breaking a token. Also ran contextual research across 12 driver interviews for a logistics redesign, and mentored six designers.
Jun 2024 - Mar 2025
BoxPay
End-to-end checkout for a Series A payment orchestration platform serving India and Southeast Asia. 12% cart conversion lift across pilot merchants. Built BoxPay's first design system and shipped SDK UI, merchant panels and dashboards across Android, iOS and web.
Jun 2023 - Jun 2024
Mool.ai
First 0 to 1. Led design for a seed-stage fintech's consumer app and site, 35% lift in post-launch engagement. Learned to turn twenty user interviews into a roadmap.
Sep 2022 - Jun 2023